Engagements

One flagship engagement, and a few focused alternatives.

Most companies should start with the sprint: one product, one use case, one buying group, four weeks. The other engagements exist for the cases where the question comes before the sprint, after it, or is broader than it.

Start here

Positioning & Evidence Sprint

Four weeks on one product, one use case and one buying group: a defensible position, with the evidence behind it put to work.

Fixed scope. Quoted after a fit discussion.

Discuss the sprint Scope, process and requirements

For defense and dual-use companies International Positioning & Partner Readiness Sprint The same structure, built around one international audience and one commercial objective, with a capability summary and a partner presentation.

Focused alternatives

Before, after, or broader than the sprint.

Before the sprintMarket & Opportunity MappingBefore the sprint: decide which market, use case and buyer to pursue first. After the sprint, or on its ownAI Search Visibility AuditA repeatable sample of what AI assistants say about you, checked against your approved facts. Broader than the sprintPositioning & Category StrategyFor a broader repositioning: several products or audiences, or a decision about which category to compete in.

Where to start

If you are not sure which one.

If this is the situation	Start with
You know the product and the buyer, and the story is not landing	Positioning & Evidence Sprint
You are choosing between markets, use cases or buyers	Market & Opportunity Mapping
You need to know what AI assistants say about you, and whether it is accurate	AI Search Visibility Audit
You are repositioning several products or audiences, or choosing a category	Positioning & Category Strategy
You are a defense or dual-use company preparing for international partners	Partner Readiness Sprint
You run an established business and want AI to improve one workflow	AI Implementation & Operations

Also offered

Kept, and deliberately outside the main journey.

These answer different questions from the positioning work. They are available, and they do not compete with the sprint for your attention.

Positioning practiceMarketing IntelligenceSeparate the marketing activity that fills dashboards from what moves pipeline. Operations practiceAI Implementation & OperationsOne workflow. A baseline before we build. A measured result at 30 days. Operations practiceMarketing Evaluation & ReliabilityReview AI-assisted marketing for accuracy, consistency and exposure before it is published.

A separate practice for established businesses where a repeating workflow is quietly losing money. We establish the baseline, implement inside the systems you already run, measure the difference at 30 days, and then keep it working.

Questions buyers ask before they ask a firm.

How do AI systems decide which companies to recommend? What is documented, what is inference, and what nobody outside the providers knows. What is an AI visibility audit? What one should contain, what it cannot tell you, and how to judge a vendor selling one. Which AI crawlers should you allow? Every major AI crawler, what it is for, and a recommended policy — sourced from the operators’ own documentation.

Not sure which engagement fits?

Twenty minutes is enough. Tell us the product, the buyer and the decision in front of you, and we will tell you which of these — if any — would earn its cost first.

Discuss your positioning

If we can help, you leave with one specific observation about your positioning. If we cannot, we say so.